Well, official only in the sense that I've deemed it so, for whatever that's worth.
In my increasingly tech filled world, one of the few things I've never been able to fully adopt is the social networking experience. This is mainly due to the abysmal signal to noise ratio that's prevalent within each network, with streams filled with "gearing up for the weekend!" and "look how cute my cat is, he's wearing a tiny hat!" etc. Every time I tried to engage with, say, Facebook, for example, I found it was an awful lot of work to sort through all that data to find the rare kernel of something I was actually interested in. With Google+, the ability to assign friends, acquaintances, and bloggers into circles allows you to focus on the streams that interest you at any given time. This coupled with the ability to post updates to selected groups among your network, the tight integration with Android (as well as other Google services), I've got a workable central hub for my internetty social interactions. Honestly, Google+ may finally be a network I can fulfill my informal pledge to consistently post updates to my friends.
Oh yeah, the interface is pretty slick too.